Being one of the worlds leading companies in payment processings, Visa realizes that online scams has risen to a new level. If you're not able to spot the difference between real and fake content, you're 9x as likely to fall victim to an online scam.
Following a series of interviews, we chose to focus on the human inability to understand large size differences. That direction led to the tagline "9 gange er ret meget" or "9 times is quite alot"
We decided on a campaign highlighting the size difference, by scaling everyday situations.
We also created a series of posters, to amplify the power of the message - by activating the campaign further in the urban areas.
