In 2027 Stelton celebrates 60 years anniversary for the iconic cylinda line, designed by danish arcitect Arne Jacobsen. We had the pleasure of working on the visual identity of the anniversary.
First step was choosing a direction. Through brainstorming, externalisation and sensemaking, we decided on a overall direction.
Reflection
Timelessness
Protest
We decided to create a simple packaging, featuring an embedded illustration. The idea is to press the illustration into the material of the packaging.
All this, amounted to the following packaging. A recycled, form-shaped packaging, paying homage to the original creator.
As part of the celebration, we decided to create a video to go along with the release of the packaging.
We found inspiration in the collage-style of vox and wanted to play on the feeling of nostalgia.
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