Type: School project
Timeframe: 3 weeks
My role: creative
The brief:
How might we shift young people’s perception of Duolingo from a fun app to a powerful force for good with real global impact?
we quickly realized that love is a big reason why people learn new languages. We decided to create a new "lovemode", designed to help navigating bilingual relationships
Through hours of extensive deskresearch, interviews and datagathering we formed the Insight:
Love knows no borders.
Yet language creates them.
We created the following video as an entry for the D&AD: new blood competition